Dr. Covington has joined the executive leadership team as Senior Vice President, Research and Patient Outcomes, at Curio Digital Therapeutics, Inc. Prior to this, she served as Vice President of Real-World Data at Ciox Health, a technology company specializing in data exchange and RWD products. She is keenly focused on developing patient-centered approaches using real-world evidence (RWE) and clinical data to inform health outcomes and disease prevention. Melva has extensive expertise in public health and outcomes research (HEOR), clinical research designs, market intelligence and strategic thinking. She has deep analytic expertise in RWE across therapeutic areas and product lifecycle development.

Melva has been a leader across multiple business functions, which include medical affairs, business development, clinical operations, health advocacy and field-based engagement. She has served as strategic lead in RWE/HEOR Strategy, Evidence Generation, Market Access and Scientific Communications. Her contributions include developing and executing real-world evidence dossiers, patient registries, customer engagement models and patient recruitment strategies. She is also focused on the development, support, mentoring of professionals at various levels.

Melva has led Global and US-based teams in HEOR across several organizations, namely Roche Labs, Eli Lilly, Sanofi, Pacira and Eversana. She is passionate about integrating data and consumer perceptions contextually and then applying that knowledge to execute solutions that improve health outcomes across diverse patient populations.
She has an A.B. in Politics/Economics from The Catholic University of America, Master of Public Health and Ph.D. from the University of North Carolina at Chapel Hill. She also holds a MBA from the Johnson School at Cornell University. Melva has authored numerous publications and is an impassioned public speaker and patient advocate.